The year 2022 marked a veritable “return to life” for consumers: recent studies and research have recorded strong growth in the catering, travel and live music sectors, proof of a bursting desire in consumers to give renewed priority to pleasurable experiences.

This rebirth signals an evident need for those who work in the world of mixology and liqueurs: that of proposing unique cocktails, not necessarily complex but certainly distinctive, recognizable, iconic for the quality of the ingredients that compose them, such as to be requested in trendy bars, but also easily replicable on occasions for consumption at home.

This is the perfect portrait of the Espresso Martini: created in the late 1980s, after the resounding success of its early days it achieved greater notoriety in the 1990s. Today the exquisite coffee and vodka-based cocktail is experiencing a real renaissance, such as to be counted in the top 10 most ordered cocktails in US bars on 2022 (according to the Nielsen IQ CGA research company) and in seventh place in the ranking «World’s Best Selling Classic Cocktails», according to the authoritative magazine Drinks International 2022.

It is also a sign of a growing general attention towards quality coffee, which also extends consumption to coffee-based alcoholic beverages.