WINE ENTHUSIAST REWARDS THE BUSKER

The Busker is the only Irish whiskey brand that has earned over 92 points for every offering in its product range from Wine Enthusiast, one of the most prestigious and authoritative whiskey magazines in the United States.

Our entire The Busker Single Collection was named Best Buy 2023 with the following individual scores:

– The Busker Single Malt Irish Whiskey – 93 points and “Best Buy” title
– The Busker Single Grain Irish Whiskey – 92 points and “Best Buy” title
– The Busker Single Pot Still Irish Whiskey – 92 points and “Best Buy” title

Rounding out the full range The Busker Triple Cask Triple Smooth blend received a remarkable 94 points and “Best Buy” title.

THE NEW COLLABORATION BETWEEN ILLVA SARONNO HOLDING AND UNIVERSITIES

The Illva Saronno Holding project within universities has resumed, with a series of new appointments to meet young university talents and talk about our reality. On March 7th we were guests of LIUC – Cattaneo University of Castellanza (VA), with the event “ON CAMPUS RECRUITING“. A unique opportunity to tell the story of our company, leader in the spirits world and present in over 160 countries around the world, and to illustrate the opportunities offered by Illva Careers, the ILLVA Group’s Employer Branding project, which allows us to quickly and effectively recruit promising new talents to be included in the workforce.

DISARONNO LANDS AT MALPENSA WITH ITS DOLCEVITA VIBES

The Dolcevita mood lands at Malpensa airport with a visibility initiative within the Duty Free spaces, both with a temporary display that dressed the central column of the space in the contemporary style of Disaronno, and the permanent presence of the brand with the unveiling of a new self-standing exhibitor which will remain visible throughout 2023 in the spaces of Milan International Airport.

DISARONNO VELVET AND DISARONNO ORIGINAL ON DOUBLE DISPLAY AT VENICE AIRPORT

February is, for Venice airport, an important month due to the international passages of many foreign tourists, flocking to the Veneto capital for the celebrations of the historic, mesmerizing Carnival. One more occasion for Disaronno which has been featured within the Duty Free area of the Airport with a double display for Disaronno and Disaronno Velvet, offering visitors numerous opportunities to taste and fall in love with the two notoriously delicious products.

VISIBILITY AT DUBLIN AIRPORT – THE BUSKER IN THE IRISH WHISKEY COLLECTION

The Busker earned a special place within the permanent display of best Irish Whiskeys in the Dublin airport Duty Free area: the four references of our whiskey produced at Royal Oak Distillery occupy the central shelves, presenting travelers with irresistible tasting opportunities.

ENGINE GIVES FIUMICINO AIRPORT A MAKEOVER

An important showcase opportunity unfolded for ENGINE, which brought its brand to the Duty Free spaces of Rome’s Fiumicino airport in the months of February and March. An impactful visibility chance, with an island display and a column dressed up in the brand’s red and blue, to frame the communication of a product outside the norms, with its roots in quality and authenticity as the first 100% organic gin, a proudly Italian bold spirit.