FAIRS AND EVENTS IN ITALY: ILLVA SARONNO AT VERONA MOTOR BIKE EXPO AND AT BEER & FOOD ATTRACTION IN RIMINI
One of the aims of Illva Saronno‘s strategy for 2023 is to increase the visibility of a rich product portfolio, intensifying its presence at fairs and events, to keep close contact with customers and distributors thus strengthening existing relationships.
These are the catalysts for a massive intervention on the Italian market, which kickstarted the year with Illva Saronno’s presence at a series of important events: from January 27th to 29th at the VERONA MOTOR BIKE EXPO FAIR, an international event dedicated to custom motorcycles and two-wheel enthusiasts, where Illva Saronno created a The Busker branded stand.
With over 160’000 visitors and 720 companies present, an area of 100’000 sqm between 7 pavilions and over 100 events, the Motor Bike Expo proved to be a unique opportunity to meet consumers and offer them a taste of the 4 references in our Irish whiskey range as well as exclusive The Busker merchandise.
From February 19th to 22nd, Illva Saronno was the protagonist with Disaronno, The Busker, Rump@blic and Marsala Florio at the Beer & Food Attraction fair in Rimini, which saw the participation of over 30 thousand professional operators (an increase of over 12% compared to the previous edition).
Beer&Food Attraction is the most important annual appointment in Italy for the Ho.Re.Ca market, with a busy calendar of meetings, masterclasses, cocktails and tastings that enlivened four intense days of events in a large stand dedicated to our 4 brands and to a special Illva Saronno branded central bar, which allowed visitors to experience new trends in mixology as well as that renowned Made in Italy excellence that make the Illva Saronno portfolio unique.
The appointments for 2023 on the Italian market will continue, with over 10 events scheduled in the upcoming months.
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